A first time caller is someone who has never called your business before. In call tracking, these new callers can represent an important segment of people for which sales and marketing teams can tailor information and strategies to ensure a good caller experience. Why are first time callers important? For some businesses, it’s important to…

There have been a lot of milestones around the CallRail offices lately. We’re routing calls at record pace, adding new team members almost every week, supporting customers more quickly and efficiently than ever, and continuing to improve our product, making it more and more powerful for our growing number of customers. Today, we’re excited to…

As we all know, conversations often hold the most important pieces of information about your customers, but listening to thousands of calls to obtain that information isn’t realistic. With the introduction of Keyword Spotting and Call Highlights, we have helped businesses bridge the conversation gap, providing the tools to collect the exact information needed in…

This is a guest post by Adam Carbonneau, a digital marketing manager at Whitehardt. Adam oversees the organic online efforts of Whitehardt’s law firm clients. Radio spots, television commercials, websites, landing pages, print copy, PPC campaigns… You have all the options for advertising that your clients could want or dream of, yet, how can your clients…

What is Salesforce? Salesforce is the leading CRM (Customer Relationship Management) platform. Technology like Salesforce helps companies keep track of their customers, as well as their information, interactions, stages of sales development, and more. The CallRail integration for Salesforce adds another level by helping sales and marketing professionals keep track of their calls in the…

Welcome to the latest edition of News You Can Use, CallRail’s regular roundup of the latest news in marketing, technology, and business. Here at CallRail, we make a point to always stay up-to-date about the latest happenings –– not just because it’s good to be informed, but because it’s also good for business. By staying…

CallRail recently updated our integration using HubSpot’s new engagement API. That means your inbound calls, text messages, and form submissions will automatically populate in your HubSpot lead timelines, creating a unified view of each contact and making lead management easier. Here’s an overview of what our new integration does and how marketers can leverage it…

One of the best parts of writing case studies about CallRail users is that we get talk to so many different people. We’ve interviewed digital marketing pros from Down Under, explored how call tracking helped a Gulf Coast nursing home connect families during a hurricane crisis, and seen how our service helped a California real…

This just in: communicating with potential customers openly, honestly and as quickly as possible is beneficial to both parties. Who would have thought? Jesting aside, conversational marketing, or more generally –– engaging with customers via live chat, community forums and more –– is on the rise and I think it’s a boon for everyone involved.…

Why Community? How this journey started Last April, we launched the first version of the CallRail Community. After being hired to manage social media at the start of 2017, being asked to spearhead work on our customer forum was somewhat of a surprise. A little background: I came from a small agency where I managed…

Image optimization involves making your website images useful to both visitors and search engines. This includes techniques like reducing file sizes without sacrificing quality in order to increase site speed, or providing alt text for screen readers and search engines to identify what an image is about.   Why is it important? Image optimization is…

PPC advertising in Google Ads (formerly AdWords) can often feel like a guessing game in which you’re made to gamble with your marketing budget. In order to make the most out of your ad dollars, you’ll first need to understand what users are searching for so you can refine your ad targeting and make your…

Later this month, the European Union’s General Data Protection Regulation will go into effect. You’ve probably seen plenty of headlines about GDPR, which, in a nutshell, is a set of regulations on businesses designed to protect the privacy of EU citizens. Perhaps you already have a general idea of how GDPR might impact your business.…

Local Swap lets you swap tracking numbers based on a website visitor’s geographic location, so customers never see a number that makes them wonder where you’re located. For example, visitors located in San Francisco will see a San Francisco number and Phoenix visitors will see a Phoenix number, giving your business a stronger regional or…

Hello everyone, and welcome to the latest installment of News You Can Use, CallRail’s roundup of important news in technology and marketing. We’re big believers in staying abreast of the latest news, whether it’s political, economic, or anywhere in between. Keeping up with the news doesn’t just make you an engaged citizen — it’s great…

GDPR, an acronym for General Data Protection Regulation, is a new set of rules in the European Union governing how personal data can be stored and used. It’s an update to the European Union’s 1995 Data Protection Directive, which served as the framework for this new version of the law. Starting on May 25, 2018,…

If you get a phone call from a number you don’t recognize, do you pick up? Maybe you do, but you probably think twice. Customers are the same on websites. Someone browsing companies online might hesitate to call a phone number that looks unfamiliar to them, assuming the company isn’t local. That’s why we built a…

Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. How SIP routing works Massive amounts of data are sent across worldwide networks in real-time; SIP routing leverages these transmissions to allow user to establish…

At CallRail, we are incredibly proud of the growth that we have been able to achieve year over year. From our inclusion in the INC 500 and Deloitte 500 growth rankings over the past few years to our quickly evolving application, it would not be possible without three key elements: our industry-leading call tracking software,…

Note: Erica Hawkins authored the original version of this blog post and contributed to the content below. How often do you find yourself grabbing your cell phone to find a local business? Between living busy lives and having our smartphones constantly at our fingertips, it’s likely that you’re using your phone to manage the purchases…

Introduction [Adam] …on your website? – [Michael] I don’t know…I mean I imagine we’ll probably have some kind of landing page for this on the website, but at least within the webinar thing, the people who signed up for the webinar or go to the registration page after the fact, they’ll be able to view…

Living in a digital-first world makes life a lot easier. You can transfer money to a friend in a click, host conference calls from across the world, and even have something delivered to your door within a couple of hours. This technology brings a lot of freedom and simplicity, but that can also breed hesitation…

What is Unbounce? Unbounce historically has been a landing page platform that makes it easy to build pages and iterate new variations that you can then test against previous iterations. Recently, however, they’ve made a shift to focus on conversions as a whole, even dubbing themselves a “conversion platform” by adding an additional suite of…

“Speech recognition technology has been around for what seems like forever,” says Kevin Mann, CallRail Co-Founder & CTO. “But it’s been pretty  rudimentary until fairly recently.” Mann notes that even though the tech has been around for two decades, it wasn’t until the past few years — when large companies like IBM’s Watson started investing…

From appointment scheduling to patient education, billing, referrals, and prescription refills, tons of doctor-to-patient communication happens over the phone. These phone calls are protected under the Health Insurance Portability and Accountability Act (HIPAA) and if you’re a healthcare provider or an agency that services one, you need to ensure you’re keeping this data secure. You…