by Michael Saba  Apr 17, 2017

What is Call Scoring?

Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents. For sales and marketing teams, call scoring can help surface certain metrics like sales agent script compliance and inbound lead quality. Once you’ve established the criteria that make up a successful customer…

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by Zack Bedingfield  Apr 14, 2017

What are Google Ads Call-Only Ads?

What are Google Ads Call-Only ads? Google Ads (formerly AdWords) call-only ads are ads that can only appear on mobile and when clicked, call the number specified. A normal ad would take you to a specific webpage, but these ads can only call a specific number. How Does an Google Ads Call-Only Ad Work? A…

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by Kate McGaughey  Apr 14, 2017

Conversation as a Medium: The Next Frontier in User Experience

When it comes to tech’s next frontier, conversation as a medium of innovative user experience is at the forefront. The foremost example of this comes in the form of heavily adopted voice assistants. Jason Douglas, Product Management Director – Actions on Google at Google, recently discussed the timeliness of advances in speech recognition, natural language…

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by Kate McGaughey  Apr 13, 2017

Women In Tech: Crystal Thornton, QA Engineer

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. Clad in the typical CallRail uniform of a hoodie…

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by Erica Hawkins  Apr 11, 2017

3 Reasons to Implement Round Robin for Your Sales Team

Line hunting features allow you to automate the process of assigning calls to your sales team and agents so you can save time and make sure you’re not missing out on leads that can drive growth for your business. Our Round Robin step in Call Flow Builder is similar to most line hunting features – giving…

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by Carolyn Lyden  Apr 11, 2017

What is Native Advertising?

What is Native Advertising? Native advertising is sponsored content that appears to be part of an online or offline publication’s regular, unsponsored content such as articles, blogs, reviews, news, and more. What does native advertising look like? Native advertising blends into the regular publishing format of a media outlet so as to appear to be…

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by Kate McGaughey  Apr 6, 2017

CallRail Trade Shows & Events | April & May

CallRail will be attending the following events in April and May of 2017. We hope to see you there! HeroConf Team CallRail will be attending Hero Conf Los Angeles from April 18-20 at the JW Marriott Los Angeles L.A. LIVE.  This is the perfect event for PPC professionals looking to take their paid search marketing…

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by Kara Kelly  Apr 4, 2017

Team CallRail Recap: Human-Centric Design and Taking UX Care at SXSW

In this series of three posts, we asked members of our product team to share their first-hand account of one of the world’s most prestigious and innovative technology conferences, SXSW.  Delight your users, promote design-thinking, be a storyteller, make it beautiful, consider the IoT (internet of things)… don’t worry, all the user experience (UX) and…

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by Erica Hawkins  Apr 4, 2017

What is Call Analytics?

Call Analytics is used to refer to the measurement, collection, analysis and reporting of phone call data. Marketers and sales teams use insights derived from call analysis to optimize marketing campaigns and call handling. Marketers use call analytics alongside web analytics to understand which advertisements are driving qualified calls to their business. The goal of…

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by Kate McGaughey  Apr 3, 2017

Spotlight Interview: Mónica Mariño & Michael Hartman | Sales Team

Meet Mónica and Michael – They both play an integral role on our sales team at CallRail! Today’s spotlight interview gives an inside glimpse at two sides of our sales team. Mónica Mariño acts as Senior Account Executive, handling demos and helping new customers through implementation, while Michael Hartman makes initial contact with potential customers and sends promising…

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by Erica Hawkins  Mar 30, 2017

Digital Agency Geek Powered Studios Saves $1,000 a Month by Switching to CallRail

Geek Powered Studios is an award-winning digital marketing company based in Austin, Texas. They serve more than 70 small and medium-sized businesses. For them, call tracking has always been a way to prove their value and directly tie efforts back to the revenue they’re driving for clients. The majority of the businesses they serve rely…

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by Bryan Elder  Mar 29, 2017

Team CallRail Recap: Vision, Caring, and Culture at SXSW

In this series of three posts, we asked members of our product team to share their first-hand account of one of the world’s most prestigious and innovative technology conferences, SXSW.  In my first experience at SXSW, I learned three things: Austin is weird. It has absolutely no business being in Texas. Stubb’s BBQ has some…

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by Nancy Lim  Mar 28, 2017

CallRail Ranked #23 Top Workplace by Atlanta Journal Constitution

We’re excited to share that we have been named one of the Atlanta Journal Constitution’s Top Workplaces for 2017! Working with their partner, Workplace Dynamics, the AJC surveyed over 60,000 employees representing close to 300 companies in metro Atlanta to identify the employers who provided desirable work environments. According to the AJC, “Employees were asked…

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by Janaye McGrew  Mar 27, 2017

8 Strategies to Increase Email Conversions

Email marketing remains one of the most effective methods for nurturing leads and driving conversions. It is clear why – people don’t like being sold to and many consumers are going ad blind, meaning they simply block out ads (and some even use ad blocking software). Organic reach on social media is declining, PPC ads…

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by Madelyn Newman  Mar 23, 2017

Manage All of Your Inbound Leads with Form Tracking from CallRail

If you’re a data-driven marketer already using CallRail, you understand the importance of using call tracking to capture inbound leads from phone calls and text messages. Whether you’re using CallRail to track these leads at the campaign or keyword level, you understand where these leads are coming from and how to optimize your marketing to…

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by Adam Hofman  Mar 22, 2017

Team CallRail Recap: AI & Data Science at SXSW

In this series of three posts, we asked members of our product team to share their first-hand account of one of the world’s most prestigious and innovative technology conferences, SXSW.  My first experience at SXSW was insightful, exciting and filled with Texas BBQ! The conference sessions I attended primarily focused on AI, Machine Learning, and…

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by Zack Bedingfield  Mar 21, 2017

Google to Change Exact Match Keywords Once Again

Expanding on their definition of exact match “close variants” in Google Ads( formerly AdWords), a recent update by Google announced that close variants will soon ignore word order and function words (in, to, for, but, a, the, etc.) and other words that wouldn’t change the intent behind a search query. For the unfamiliar, the close…

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by Kate McGaughey  Mar 20, 2017

Spotlight Interview: Jason Tatum, Product Owner

We are excited to share stories from some of the amazing group of diverse, intelligent, driven individuals that make up Team CallRail with a series of spotlight interviews. The first in this series is with Jason Tatum, one of our product owners who recently oversaw the development of our new SMS analytics offering. Jason, how…

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by Mark Sullivan  Mar 16, 2017

Google Algo and Ads Changes to Watch in 2017

Google Ads (formerly AdWords) and Algorithm Changes to Watch in 2017 By some reports, Google controls nearly two-thirds of the organic search industry. This means that two-thirds of consumers trust Google to help them find a restaurant nearby or the best lawn mower or a pet groomer. If you are not paying attention to the…

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by Zack Bedingfield  Mar 15, 2017

What is a Google Forwarding Number?

What is a Google Forwarding Number? A Google forwarding number is a temporary phone number assigned to a Google Ads (formerly AdWords) call extension that simply forwards calls to an advertiser’s phone number for the purpose of tracking call conversions. In addition to allowing calls to be tracked as conversions, the number also allows for…

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by Kate McGaughey  Mar 14, 2017

CallRail is going to SMX West 2017

Team CallRail is headed west! From March 21-23 we will be interacting with marketers from across the country at SMX West. This SEO and SEM focused event will offer solo talks, panels, bootcamps for beginners, and high-level sessions for experienced marketers. Programmed by Search Engine Land, SMX West will be held at the San Jose McEnery Convention…

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by Erica Hawkins  Mar 13, 2017

What Drives Auto Buyers?

Do you know what drives traffic to your dealership? Auto buyers are the perfect audience to reach via channels like digital advertising and mobile marketing, but how do you make sure those channels are actually driving revenue so you can prove and improve your marketing ROI? CallRail has you covered. Download the infographic to access…

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by Madelyn Newman  Mar 8, 2017

CallRail’s Updated Navigation

We’re making a few changes to your CallRail account this week. We’re moving things around to be more consistent with the placement of features in your account, and we’re also renaming a few areas to better represent what you’re looking for. We’re making all of these changes with you in mind: same great CallRail features,…

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by Madelyn Newman  Mar 7, 2017

Conversion Tracking for Click-to-Text Ads

Here are the facts: according to Pew Research, nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others. 65% of consumers say they’d consider using SMS to connect with a business. The explosive growth of mobile makes it crucial for modern marketers to start tracking more than just…

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by Kate McGaughey  Mar 6, 2017

#WeAreCallRail

What sets a company apart from the rest? Profit margins, stellar customer service, consistent innovation? At CallRail, we believe what defines a company transcends material success.  We prioritize hard work and strive to surpass our business goals, but we know that at the heart of a company, there are people. Every day, our employees go…

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by Erica Hawkins  Mar 2, 2017

Xplornet Raises an Estimated $2.3 Million in Customer Lifetime Value with CallRail

Headquartered in Woodstock, New Brunswick, Xplornet Communications Inc. is one of Canada’s leading broadband service providers. For more than a decade, Xplornet has been providing innovative broadband solutions to more than 300,000 customers at work, home, and play across Canada. Today, Xplornet offers voice and data communication services through its unique wireless and satellite network…

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by Erica Hawkins  Mar 1, 2017

Can Click-to-Text Increase Your Conversions?

According to Pew Research, more than 80% of American adults text, making it the most common cell phone activity. Couple that with the fact that an estimated two billion people will own smartphones by next year, and it’s easy to understand why marketers are hopping on the fast moving mobile marketing bandwagon. And where marketers lead,…

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by Erica Hawkins  Feb 28, 2017

Automotive agency increases client retention and sales with CallRail

Paxton Automotive Marketing is the country’s leader in direct mail and digital advertising for the automotive industry. They create customized advertising solutions for more than 125 clients across the nation to drive traffic to their websites, generate leads, and increase direct sales. They’ve been using call tracking since they first opened 14 years ago and…

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by Madelyn Newman  Feb 22, 2017

Meet the New CallRail Mobile App

CallRail’s Mobile App is a great way for marketers to stay connected to their call activity on-the-go. Our latest version gives you even more control over your phone call conversations with a sleek new interface and the addition of the CallRail Dialer for outbound call tracking. New Interface for Accessibility On-the-Go The mobile app interface has…

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by Erica Hawkins  Feb 21, 2017

Streamline Your Marketing: A Guide to Saving Time with Call Tracking

You’ve heard the old saying, “Time is Money?” Well, that saying is particularly true when it comes to your marketing campaigns. According to BrightTALK, having a lack of resources like time is one of the biggest obstacles to successful lead generation for 61% of B2B marketers.  The quicker the trip between generating leads and converting those…

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by Kate McGaughey  Feb 20, 2017

CallRail is going to LSA 2017

From February 27th – March 1st, Team CallRail will be attending LSA 2017! This dynamic local marketing event will feature workshops, case studies, and professional networking opportunities. Produced by Local Search Association, the event will be held at Loews Coronado Bay Resort in San Diego. Why is CallRail attending? We strive to empower data-driven marketers…

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by Madelyn Newman  Feb 16, 2017

Optimize Ad Spend with Integrated Call Data and Marin Software

Enhance Bid Strategy with Call Data and Marin Software Bid management software is a great tool for tracking and optimizing online marketing success. By setting specific rules about what results you’re looking for from  your advertising campaigns, Marin Software can automate your bidding for PPC campaigns, keywords, ad creative, and ad placement. With our new…

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by Kate McGaughey  Feb 15, 2017

CallRail is going to MozCon Local 2017

On February 27th and 28th, Team CallRail will be joining in-house, agency and consultant marketers for a dynamic local marketing and SEO conference, MozCon Local. The event will be held at the Hyatt at Olive 8, Seattle. So why are we going? We believe in empowering local marketers to create quality content and understand how…

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by Mark Sullivan  Feb 2, 2017

What is a main line tracking number?

A main line tracking number is a phone number used with software to track, record, and analyze phone calls to a business’s main line. It is primarily used by location-based businesses but can be used with any business’s main line telephone number. Business phone numbers have traditionally been provided by a local service provider that…

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by Erica Hawkins  Jan 31, 2017

CallRail is Sponsoring MarketingProfs’ Virtual Conference

MarketingProfs, the one-stop source for tools, training, strategies, and articles (and so much more) for marketing professionals is hosting an online digital conference, and CallRail is getting in on the virtual fun. We’ve always been strong proponents for the importance of call tracking for content marketing, and we’re excited to share it with (virtually) everyone.…

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by Erica Hawkins  Jan 30, 2017

CallRail is Going to Contact.io 2017

On February 6th and 7th, Team CallRail will be joining more than 500 marketers, entrepreneurs, and technology leaders for the premier call marketing conference, Contact.io, at Hilton Union Square, San Francisco. So why are we going? We share Contact.io’s belief that calls are the ultimate call to action. Here are some stats that drive that point home: We…

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by Erica Hawkins  Jan 25, 2017

Digital Agency iNet Media Decreases Time Spent on Campaign Set Up by Staggering 99% with CallRail

iNet Media is a digital marketing agency primarily focused on improving online presence for their clients and marketing them online. Most of their client base are small to medium businesses that depend on phone calls, and iNet has always understood the need for call tracking as a means to proving ROI to those clients. Problem…

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by Erica Hawkins  Jan 23, 2017

Fannit uses Call Tracking to Find $450,000 in Missing Revenue for Mercedes-Benz of Seattle

Problem Tony Lael, Partner and Marketing Strategist for Fannit, an inbound marketing agency, admitted that before working with CallRail, Fannit’s visibility into a client’s inbound calls was relatively limited. “It was pretty rudimentary,” he explained. “We relied on the client to tell us information on their inbound sales. We would try to have that conversation…

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by Karissa Austin  Jan 19, 2017

What is call tracking software?

Call tracking software tracks and records information from incoming phone calls, including call source and audio recordings. It enables businesses and marketers to attribute phone calls to the marketing channels that drove them, such as pay-per-call, local SEO, and other online and offline call-based marketing campaigns. How call tracking tools solve marketing pain points Call…

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by Madelyn Newman  Jan 17, 2017

Track a Call’s Sale Value with Keypad Scoring

Knowing the value of your individual callers is crucial for following-up with sales opportunities and tracking marketing campaign performance. But when you’re answering large quantities of phone calls on a daily basis, it can be difficult to remember important details about the customers you speak with. We’re excited to announce a new addition to our…

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by Andy Powell  Jan 12, 2017

Why We’re Including CallScore for Free

Automated Call Scoring Recently we were excited to share CallScore, our real-time automated call scoring system that harnesses the power of speech recognition and machine learning to automatically analyze a phone call and immediately determine if the call was a good lead. We’re happy to say, we’re including CallScore in our standard plans. Every CallRail…

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by Zack Bedingfield  Jan 11, 2017

Google Ads Announces Automatic Call Extensions for Mobile Search

Google has made another announcement about call extensions this week. In an email sent Monday, Google said they’ll be automatically adding call extensions to ads that don’t have them running when a phone number is featured “prominently” on the landing page. How “prominent” does a phone number have to be to qualify? We’re not sure,…

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by Mark Sullivan  Jan 10, 2017

Google Ads update to phone numbers in ads that show a business location

Thursday afternoon we began receiving word of an email announcement from Google Ads (formerly AdWords) indicating that the phone numbers for location based ads on Google could be overridden by the phone number in the business’s Google My Business (GMB) listing. After looking into this more and confirming with a contact at Google, it looks…

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by Erica Hawkins  Jan 7, 2017

What is Dynamic Number Insertion?

What is Dynamic Number Insertion? Dynamic number insertion is a call tracking feature that assigns a unique phone number to each online source and then displays that phone number to visitors who arrive at your website via that specific source. These sources includes organic search, PPC ads, Yelp, or anywhere else your business has a presence…

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by Madelyn Newman  Jan 3, 2017

New Updates to Company Summary Emails

Reporting can be a timesuck. Whether you’re digging through your data to find the important bits, or distributing your findings to all relevant stakeholders, sometimes it feels like you’re spending more time creating reports than taking action items from your data analysis. At CallRail, we want to give you and your clients the results you’re…

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by Erica Hawkins  Dec 29, 2016

Your 2017 Marketing Strategy Forecast

As we come to the end of another year of digital marketing, it’s safe to say the more things change the more they stay the same. Inbound still reigns, and driving new leads and conversions to your website is still one of the main focuses for marketers in this year and the next. But what…

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by Erica Hawkins  Dec 28, 2016

Infographic: What You Can Learn From Phone Calls

Calls are 10x’s more likely to convert than their form fill counterparts and those high converting calls also happen to be the answer to many questions you may have when optimizing your marketing campaigns. View these stats to learn the who, what, where, when, and why of phone calls!   Download the infographic to access…

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by Erica Hawkins  Dec 13, 2016

Conversation Intelligence for Inbound Marketing Campaigns

Earlier this year CallRail introduced conversation intelligence technology,  making it easier to automatically qualify phone leads and streamline your marketing and sales by focusing on what’s really converting. Using machine learning, call metadata, and transcriptions, CallRail’s powerful conversation analytics takes the guesswork out of qualifying leads so you can spend less time manually scoring your…

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by Erica Hawkins  Dec 12, 2016

A Brief Guide to SEO Tracking

“SEO” is one of those buzzwords that many claim to understand. The reality is that SEO isn’t a cut-and-dry formula; there are seemingly infinite factors at play that can influence your website’s ability to drive traffic. The overarching goal of SEO is to make improvements to a website with the goal of boosting organic traffic…

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by Madelyn Newman  Dec 8, 2016

Introducing CallRail’s new Direct to Google AdWords Integration

Integrating with Google AdWords allows you to track calls as conversions giving you full visibility into your PPC campaigns. In the past, CallRail users have pushed phone call conversions into their AdWords accounts through Google Analytics. But today, that all changes. We’re excited to announce a major update to our Google AdWords integration. CallRail can…

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