AI is making calls more important than ever for SMBs: Here’s how to not get left behind

Posted by
karissa austin photo
on December 11, 2018
robot hand holding smartphone

As artificial intelligence becomes more commonplace, the role of phone calls in marketing is becoming increasingly more complex. This is particularly important for small businesses, since these technological advancements can have much greater consequences for SMBs compared to their larger counterparts. So, as an SMB marketer, it’s only natural to ask yourself: Are phone calls…

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The do’s and don’ts of small business marketing

Posted by
karissa austin photo
on December 7, 2018
smb marketer looking at tablet

Small business marketing isn’t easy. It can often feel like there are plenty of options — but not enough time or budget — to figure out what works. Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction. Don’t: Push your…

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News You Can Use: Amazon’s split decision, new EU tech tax, FCC takes aim at ‘robocalls’

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on November 13, 2018
sitting man looking at laptop

Hello, and welcome back to your favorite recurring segment on the latest events in business and technology: News You Can Use. Here, we review through the hottest happenings in our industry, and provide some informed commentary on what these developments might mean for your business. If you’re a marketing or technology professional, you should be…

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The CallRail-Wix integration: Easy attribution for all your sites

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on November 9, 2018

Wix is the website builder of choice for over 110 million people worldwide — it’s simple, mobile-friendly, and requires absolutely zero development knowledge. That’s why we’re excited to announce the first official call tracking integration with the Wix platform. With the new CallRail-Wix integration, you can add CallRail’s dynamic call tracking to any Wix website…

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How to calculate ROI on marketing campaigns

Posted by
karissa austin photo
on October 31, 2018
marketing roi calculations

Whether you work in-house or have clients, marketing ROI is a critical component of making sure your marketing efforts are working — and proving to key stakeholders that you’re adding value. In this post, we’ll review the data you need to pay special attention to when measuring ROI, as well as how to calculate ROI…

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