Team CallRail Recap: SXSW

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on March 22, 2017

In this series of three posts, we asked members of our product team to share their first-hand account of one of the world’s most prestigious and innovative technology conferences, SXSW.  My first experience at SXSW was insightful, exciting and filled with Texas BBQ! The conference sessions I attended primarily focused on AI, Machine Learning, and…

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Google to Change Exact Match Keywords Once Again

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on March 21, 2017

Expanding on their definition of exact match “close variants” in AdWords, a recent update by Google announced that close variants will soon ignore word order and function words (in, to, for, but, a, the, etc.) and other words that wouldn’t change the intent behind a search query. For the unfamiliar, the close variants update expanded…

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Spotlight Interview: Jason Tatum, Product Owner

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on March 20, 2017

We are excited to share stories from some of the amazing group of diverse, intelligent, driven individuals that make up Team CallRail with a series of spotlight interviews. The first in this series is with Jason Tatum, one of our product owners who recently oversaw the development of our new SMS analytics offering. Jason, how…

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Google Algo and AdWords Changes to Watch in 2017

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on March 16, 2017

By some reports, Google controls nearly two-thirds of the organic search industry. This means that two-thirds of consumers trust Google to help them find a restaurant nearby or the best lawn mower or a pet groomer. If you are not paying attention to the changes they make (on a near daily basis), your brand will…

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What is a Google Forwarding Number?

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on March 15, 2017

What is a Google Forwarding Number? A Google forwarding number is a temporary phone number assigned by Google to an AdWords call extension that simply forwards calls to an advertiser’s phone number for the purpose of tracking call conversions. In addition to allowing calls to be tracked as conversions, the number also allows for information…

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CallRail is going to SMX West 2017

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on March 14, 2017

Team CallRail is headed west! From March 21-23 we will be interacting with marketers from across the country at SMX West. This SEO and SEM focused event will offer solo talks, panels, bootcamps for beginners, and high-level sessions for experienced marketers. Programmed by Search Engine Land, SMX West will be held at the San Jose McEnery Convention…

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What Drives Auto Buyers?

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on March 13, 2017

Do you know what drives traffic to your dealership? Auto buyers are the perfect audience to reach via channels like digital advertising and mobile marketing, but how do you make sure those channels are actually driving revenue so you can prove and improve your marketing ROI? CallRail has you covered. Download the infographic to access…

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CallRail’s Updated Navigation

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on March 8, 2017

We’re making a few changes to your CallRail account this week. We’re moving things around to be more consistent with the placement of features in your account, and we’re also renaming a few areas to better represent what you’re looking for. We’re making all of these changes with you in mind: same great CallRail features,…

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Conversion Tracking for Click-to-Text Ads

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on March 7, 2017

Here are the facts: according to Pew Research, nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others. 65% of consumers say they’d consider using SMS to connect with a business. The explosive growth of mobile makes it crucial for modern marketers to start tracking more than just…

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