Why we started a User Research team (and what we learned along the way)

Lead tracking is the process of determining the source of leads, actively monitoring where leads are in the sales and marketing funnel, and pursuing the appropriate actions to move the lead to the next stage and close the sale. Jules Tompkins and Carolyn Lyden contributed to this post. Why do sales and marketing need lead…

Building a marketing budget is one of your most important — and often, most daunting — responsibilities. The money in your marketing budget is finite, and how you allocate each dollar can make the difference between a thriving marketing program and a failing one. According to Econsultancy, marketing budgets have been steadily rising since 2011.…

There’s no shortage of PPC marketing experts today who promise to bring in big results for your business. But in the new and constantly shifting world of online advertising, those claims can suddenly evaporate due to abrupt changes in the industry — expertise with the current Google Ads (AdWords) ranking algorithm becomes less valuable when…

For many years — long before I was working at a tech company, or before I knew about marketing attribution or what ‘MarTech’ meant — my career was in the non-profit field. I worked in a lot of different capacities from the time I was about 18 until I was 32, in roles that took…

Hello headlines my old friend: We’re back for another round of your favorite recurring series on the CallRail blog, News You Can Use. In this ongoing series, we review the most recent headlines in technology and marketing, and explain what it all could mean for your business. As the old saying goes, staying on top…

Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses use Facebook to tell their brand’s story, increase website traffic, and improve sales. And for digital marketers whose work revolves around phones, Facebook call conversions are quickly becoming a key revenue driver. According to the…

I joined CallRail in 2014 as a customer support specialist. On my first day, I was a bundle of nerves and excitement as I sat down at my new desk. I was finally working downtown at a promising startup, but I had no experience in the tech world. How was this ex-salon manager going to…

On Sunday, the Atlanta Journal-Constitution — our local newspaper — released its annual list of the best workplaces in Atlanta. We made the list for the third straight year! CallRail was one of 4,300 companies asked to participate in the contest, and was one of 150 companies to be selected to the final list. We’re one…

Why, just look at the time: It’s News You Can Use! In this recurring series on the CallRail blog, we review the most important recent headlines in technology and marketing, and explain what it all could mean for your business. Because — as the old saying goes — following the news isn’t just good civics,…