by Dan Wakefield  Mar 30, 2020

Will Google Chrome’s Privacy Updates Affect CallRail?

Google’s Privacy Sandbox initiative Last year, Google revealed plans to enhance internet privacy for Chrome users through their Privacy Sandbox initiative. Since then, they have started limiting insecure cross-site tracking and are taking action against invasive methods of tracking user data. Notably, one of the most prominent items on their agenda is rendering third-party cookies…

by Kate McGaughey  Mar 27, 2020

Supporting your business, your health and your people

There’s no doubt we’re living in unprecedented times. As COVID-19 continues to impact communities and businesses across the globe, it’s natural for small business owners to look for ways to better support their businesses, employees and customers. This is why we’re doing what we do best — helping SMBs when they need it most. Here…

by Rachel Ward  Mar 27, 2020

How Workshop Digital increased ROI and conversion rates with CallRail

With clients across a variety of industries, Workshop Digital is a highly experienced, Virginia-based digital marketing agency that specializes in SEO, PPC, paid social, and conversion rate optimization.   Making the right call with incomplete information As a digital agency that works with a range of clients who rely on lead generation for growth, Workshop…

by Rachel Ward  Mar 26, 2020

CallRail and Workshop Digital Q&A

Workshop Digital is an award-winning digital marketing agency specializing in SEO and PPC for small, medium, and enterprise businesses. We spoke with Morgan Jarvis, a Paid Digital Marketer at Workshop Digital, about how the CallRail’s call and form tracking has given both them and their clients a better view into their customers journeys and where…

by Adam Hofman  Mar 25, 2020

Call Tracking and Lead Scoring

For businesses of all sizes, understanding where your highest quality leads are coming from is extremely important. Whether you are in marketing and are looking for marketing automation, or in sales looking to coach your team and analyze the quality of your sales reps or sales funnel, it’s pivotal to gain insight into what is…

by Jay Hansborough  Mar 25, 2020

Get more out of your phone calls with Conversation Intelligence

Analyze every conversation in an instant. CallRail’s powerful Conversation Intelligence product delivers valuable insights while saving you time and money. Now available at a fixed monthly rate and includes a free, 14-day trial to start.   Understand the context of your calls Conversation Intelligence adds new value to CallRail’s existing functionality by tracking the channel…

by Melissa Garner  Mar 24, 2020

How to measure GMB performance

Potential customers look over your Google My Business (GMB) profile before deciding whether to visit your business, buy your products or use your services. Therefore, knowing how to make the platform work for you is important. Along with a robust social media presence, GMB is a vital part of every local business’s SEO efforts. It…

by Kate McGaughey  Mar 20, 2020

Get answers to your local search questions

Maybe you’re just getting started with local search or maybe you’ve been at it for years. Wherever you are on your journey, you’re bound to have some questions that may not be found in a blog post. We teamed with local SEO experts and frequent keynote speakers, Darren Shaw of Whitespark and Dana DiTomaso of…

by Katherine Hosmer  Mar 19, 2020

Minding the business with CallRail

People across the globe have come together over the past few weeks to navigate new and challenging waters. Between shopping, working remotely, and becoming teachers to our children and caregivers to our families, it may feel overwhelming finding the balance between our work priorities and home lives. At CallRail, we celebrate several values as employees.…

by Zack Bedingfield  Mar 19, 2020

Are Bing Ads worth it?

When it first rose to prominence as a search engine alternative to Google, Bing became something of a punchline among Google devotees. But the search network didn’t go away. In fact, the opposite happened: Over the years, Bing has managed to grow its user base to more than 116 million people, claiming 11.22% of the…

by Dedra Mitchell  Mar 18, 2020

How Form Tracking and Call Tracking work together

Inbound calls and form submissions are two of the best lead generation tools for marketers. Of course getting leads is great, but tracking and analyzing how these leads are finding and connecting with your business through calls and form submissions is one of the best ways to understand what’s happening and strengthen your marketing strategies.…

by Melissa Garner  Mar 17, 2020

How to Do Local SEO for Multiple Locations

The internet has fundamentally transformed much of the business world in the twenty-first century. And its revolution has provided businesses with incredible opportunities for innovation, access to new customers, and growth. But like any technology, the internet is most valuable when leveraged effectively. One way that businesses can make the most of this technology is…

by Melissa Garner  Mar 16, 2020

3 reasons call tracking is critical for local service businesses ready to grow

This is a guest post by Keith Brown, the CMO of Today’s Local Media, a full-service marketing agency serving customers nationwide with a mission to bring new leads to businesses and accelerate their growth.    Over the past year, there is one thing every business has their sights set on. Growth. Whether you are looking…

by Zack Bedingfield  Mar 13, 2020

How to set up local search ads on Google Maps

Among the many benefits modern smartphone users enjoy, they almost never get lost anymore. Definitely, it’s a map, map, map, map world … Google Maps has transformed how people get around, almost as much as cars and airplanes did a century ago. The application has more than 1 billion monthly active users and has netted…

by Madelyn Newman  Mar 13, 2020

Get More From Your Call Data with Conversation Intelligence

Deciphering the value of your inbound calls is never easy. You need to know not only which of your campaigns are generating the most calls, but also which of these leads are sales-ready. Sometimes it seems like the only way to optimize your marketing is by manually qualifying and scoring each individual phone call. But…

by Katherine Hosmer  Mar 12, 2020

How to Optimize Your Content With Keyword Spotting Insights

As part of the UX team at CallRail, I work with content writers to create and maintain CallRail’s support documentation. Each day, I pull reports on the topics customers search for on our Help Center. When looking at these reports, my goal is to understand how people talk about CallRail and call tracking: Which words…

by Madelyn Newman  Mar 10, 2020

Level Up Your Call Transcriptions with Keyword Spotting

There’s no better way to learn about your customers than through conversations. Your phone calls tell you what products/services your customers purchased, their questions or objections, what stage of the sales cycle they’re in, and more. But mining calls for these valuable insights has historically been difficult, not to mention time-consuming. That’s why we’re excited…

by Charlie Braithwaite  Mar 9, 2020

A guide to last non-direct click attribution models

Last non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. For example, if a customer receives one of your email newsletters, clicks onto your website and browses around, then a week later goes directly to your website and purchases, then the email campaign would get all the credit. Let’s…

by Dedra Mitchell  Mar 6, 2020

How to generate more marketing qualified leads

Establishing workflows that consistently generate quality leads is an absolute must for any organization’s revenue goals. Making sure that those leads are qualified to be in the sales pipeline is another crucial step that often requires a significant amount of trial and error, open communication between marketing and sales teams, and sometimes a little creativity.…

by Carolyn Lyden  Mar 5, 2020

What is call tracking?

What is call tracking? Call tracking is the process of determining how callers found your business. Marketing and sales teams can use call tracking data to measure the success of advertising campaigns and optimize future marketing strategy. When did call tracking start? Call tracking in some form has existed since telephones were first invented and…

by Charlie Braithwaite  Mar 5, 2020

A guide to lead-creation-touch attribution models

Lead-creation-touch attribution models give 100% of the credit to the milestone when a prospect becomes a qualifiable lead. In this piece, we’ll look at how to work out when a prospect becomes a lead, what the pros and cons of this model are, and when it’s best used. When does a prospect become a lead?…

by Dan Wakefield  Mar 4, 2020

What you need to know about attribution windows

Each marketing campaign holds so much potential — and the right attribution reporting tools can help agencies realize that potential. Attribution windows are one such tool, producing game-changing data by revealing the immediate and long-term effectiveness of marketing activities. Here’s a look at how windows take marketing intelligence to another level. Attribution reporting: A quick…

by Erica Hawkins  Mar 4, 2020

Top 10 Reasons You Should Be Using Business Call Tracking

For any business to succeed, you need a great website — and great tools to analyze its success. We live in a day and age where such tools exist; however, measuring online traffic and data is only one small piece of the puzzle. Call tracking is the tool you need to get a full understanding…

by Melissa Garner  Mar 2, 2020

The ultimate list of SEO directories (plus 4 tips for maximizing your placements)

Consumers may not even notice that they are using local SEO directories, but they reference them all the time. Think about the last time you looked up a new restaurant you wanted to order takeout from — did you call directory assistance to get a phone number, or did you use a search engine via…

by Melissa Garner  Feb 27, 2020

Google’s Local Pack: What you need to know

Digital marketing and advertising offer excellent opportunities to expand your company’s reach around the globe. But they can also help you build up your audience in local communities and open your business up to potential customer in your area. Google reports that about 46% of all online searches have a local intent behind them, meaning…