CallRail CRO Mary Pat Donnellon recognized as finalist in Georgia Women In Tech Awards

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on November 15, 2019

CallRail Chief Revenue Officer Mary Pat Donnellon was recognized Thursday as a finalist in the Woman of the Year in Technology Awards in Atlanta. The ceremony celebrated the accomplishments of Georgia’s top female executives in technology fields. Mary Pat’s career has taken her from her start as a systems engineer and project manager to the…

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How does call tracking work?

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on November 13, 2019
robot hand holding smartphone

If you’re in marketing, it’s likely you’re tracking leads using forms on your website. But if your ads, emails, or landing pages include a phone number, you may be missing out on credit for leads that come in through a call (or text). Depending on your industry, callers can be the most motivated leads. Call…

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How agencies can prove positive marketing ROI to clients

Posted by
Ryan Garrow
on November 11, 2019
marketing analytics on tablet

This is a guest post by our friends at Logical Position, an Oregon-based digital marketing agency. There’s a famous saying in the advertising world from marketing pioneer John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It has always been important to prove to your…

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What is product positioning?

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on November 7, 2019
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Product positioning is developing a strategy to market a product or service to its target audience. Effective positioning highlights product benefits and attributes with messaging that clearly states your product’s value over your competitors. The strategy and process of positioning a product involves with identifying the problem(s) you’re solving through your product features, conducting market…

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5 things your contact form data is telling you about your leads

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on October 31, 2019
CallRail form tracking

It’s essential for all companies to have a contact form on their business website, no matter what their size. Contact and lead generation forms require website visitors to enter their email address and other kinds of personal information. Since they are used to gather information about prospects, contact forms give companies the opportunity to keep…

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What is a product life cycle?

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on October 31, 2019

Product life cycle is a term used to describe the stages of creation, growth, and retirement that any product goes through as it makes it way to and through the hands of its users. The traditional stages are a product life cycle are development, introduction, growth, maturity, and decline. The product life cycle lives mainly…

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MQL vs. SQL: How to define lead types in marketing and sales

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karissa austin photo
on October 30, 2019
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The buyer’s journey has never been more complex. With new technologies are drastically revolutionizing the way we market and purchase products, it’s no longer as simple as a customer walking into your store and buying something they need. Nowadays, consumers are inundated with ads on their phones, laptops, TVs, and, of course, billboards. More choice…

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What is customer lifetime value?

Posted by
David Schroeder at CallRail
on October 29, 2019

Customer Lifetime Value (CLV) is the total value in revenue a customer represents to a company over the entirety of their business relationship or customer life cycle. It is one of the most important metrics to track for overall business performance. The importance of measuring CLV Customer Lifetime Value (CLV) can be one of the…

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What is time-decay attribution?

Posted by
Dan Wakefield at CallRail
on October 28, 2019
Multi-Channel Attribution with Google

Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting, with that amount of credit being less (decaying) the further back in time the channel was interacted with. The assumption here is that the first advertising channel your customer interacted with merely planted the…

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How to define a marketing-qualified lead

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on October 25, 2019
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Defining and identifying marketing qualified leads (MQLs) is the catalyst for all marketing efforts. In this piece, we’ll explore what an MQL is, how they can be qualified, the relationship between MQLs and SQLs (sales-qualified leads), and how MQLs can help show return on investment (ROI). What is a marketing-qualified lead? A marketing-qualified lead is…

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