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Combining your CRM with email marketing to maximize automotive sales

Posted by
on September 17, 2019
highway at sunset

In today’s online-centric automotive marketplace, using CRM systems (customer relationship management) and email marketing software is obligatory, due to the tremendous sales and revenue potential you gain from maintaining a database full of your customer and prospect data. Being able to follow your leads as they move through your sales funnel, to focus on the…

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With CallRail, Gravity Digital gives clients the attribution they need to ‘read the funnel from top to bottom’

Posted by
Jules Tompkins at CallRail
on September 17, 2019
how agencies can present more actionable metrics

Gravity Digital is a Houston-area full-service marketing agency that produces amazingly clever content assets like this video for their healthcare clients. When the Gravity team bundles these assets into a campaign, they’re focused on one thing: Driving more qualified website traffic for their clients.  But healthcare isn’t ecommerce. It’s not always simple to tie the…

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5 pro tips for cross-channel call attribution

Posted by
on September 10, 2019
marketer writing checklist

This is a guest post by Anthony Krolczyk, Brand Director at LumenAd. As one of CallRail’s Agency Partners, LumenAd specializes in organizing CallRail conversion data for a holistic view of all digital investments. Built within a proven framework for unifying programmatic, direct, search and social data, LumenAd consolidates all your advertising functions into one intuitive…

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Women in Tech: Janan Barge, Engineering Manager

Posted by
amber guidry headshot
on September 4, 2019

According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what motivates some of our most driven employees to lead successful tech careers. With one look at Janan Barge, you might never…

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An in-depth look at CallRail’s reporting features

Posted by
on September 3, 2019
callrail neon logo

Organizing your call analytics in an impactful way that’s also easy to understand is an extensive undertaking even for seasoned marketers. When reporting on lead generation and marketing attribution for your business or a client, the breadth and depth of information at your fingertips can be overwhelming. Still, understanding the full picture of a campaign’s…

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What is information architecture?

Posted by
Melissa Garner
on August 25, 2019
CallRail form tracking

Information Architecture, often written as IA, is the organization of information into a hierarchy to make it easier to use. IA gives structure to information including content organization, site structure and navigating hierarchy in website redesigns. The importance of Information Architecture to the user’s experience The term ‘Information Architecture’ dates from 1975 and is attributed…

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The importance of attribution for dealership marketing, explained

Posted by
on August 16, 2019
car parked on city street nighttime

Have you ever wondered about the impact individual digital marketing tactics and touchpoints have on your customers? And more importantly, whether that budget is translating into effective dealership marketing that brings in leads and closes sales? The effective use of in-depth marketing attribution allows your auto dealership to understand and answer these questions, and many…

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