What is Call Tracking Software

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on January 19, 2017

Call Tracking Software tracks and records information from incoming phone calls, enabling businesses and marketers who run pay-per-call, local seo, and other online and offline call based marketing campaigns to associate phone calls with the marketing channels that drove them. Call Tracking Features Dynamic number insertion – Dynamic number insertion is the cornerstone of call…

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Track a Call’s Sale Value with Keypad Scoring

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on January 17, 2017

Knowing the value of your individual callers is crucial for following-up with sales opportunities and tracking marketing campaign performance. But when you’re answering large quantities of phone calls on a daily basis, it can be difficult to remember important details about the customers you speak with. We’re excited to announce a new addition to our…

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Why We’re Including CallScore for Free

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on January 12, 2017

Recently we were excited to share CallScore, our real-time call scoring system that harnesses the power of speech recognition and machine learning to automatically analyze a phone call and immediately determine if the call was a good lead. We’re happy to say, we’re including CallScore in our standard plans. Every CallRail customer now has access…

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AdWords Announces Automatic Call Extensions for Mobile Search

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on January 11, 2017

Google has made another announcement about call extensions this week. In an email sent Monday, Google said they’ll be automatically adding call extensions to ads that don’t have them running when a phone number is featured “prominently” on the landing page. How “prominent” does a phone number have to be to qualify? We’re not sure,…

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New Updates to Company Summary Emails

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on January 3, 2017

Reporting can be a timesuck. Whether you’re digging through your data to find the important bits, or distributing your findings to all relevant stakeholders, sometimes it feels like you’re spending more time creating reports than taking action items from your data analysis. At CallRail, we want to give you and your clients the results you’re…

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Your 2017 Marketing Strategy Forecast

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on December 29, 2016

As we come to the end of another year of digital marketing, it’s safe to say the more things change the more they stay the same. Inbound still reigns, and driving new leads and conversion to your website is still one of the main focuses for marketers in this year and the next. But what…

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Infographic: What You Can Learn From Phone Calls

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on December 28, 2016

Calls are 10x’s more likely to convert than their form fill counterparts and those high converting calls also happen to be the answer to many questions you may have when optimizing your marketing campaigns. View these stats to learn the who, what, where, when, and why of phone calls!   Download the infographic to access…

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Conversation Intelligence for Inbound Marketing Campaigns

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on December 13, 2016

Earlier this year CallRail introduced conversation intelligence technology,  making it easier to automatically qualify phone leads and streamline your marketing and sales by focusing on what’s really converting. Using machine learning, call metadata, and transcriptions, CallRail’s powerful conversation analytics takes the guesswork out of qualifying leads so you can spend less time manually scoring your…

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A Brief Guide to SEO Tracking

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on December 12, 2016

“SEO” is one of those buzzwords that many claim to understand. The reality is that SEO isn’t a cut-and-dry formula; there are seemingly infinite factors at play that can influence your website’s ability to drive traffic. The overarching goal of SEO is to make improvements to a website with the goal of boosting organic traffic…

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