4 client objections agencies face when selling call tracking (and how to overcome them)

When you log on to your social platform of choice these days, you may find yourself struck by a familiar sensation: You’re drowning in headlines. There’s so much news — and current events are coming at you so quickly — it’s hard to make sense of it all. Fear not, friend, because News You Can…

Every late January or early February, Americans are treated to a dazzling performance — a show put on by professionals who are at the absolute top of their game. This annual gathering is now a national tradition, an enduring display of all-American values. Memories that will last a lifetime are forged in the crucible of…

As an agency digital marketer looking to get the best results for your clients, you’re continuously searching for the latest and greatest marketing technology. You already understand that call tracking can help you earn serious ROI for your advertising dollars, but you have questions or uncertainties about how best to put this tech to work.…

Your typical pay-per-click marketer is a Jack- (or Jill-) of-all-trades, experts in efficiently managing budgets and serving hyper-relevant ads, but also adept at client management, data analytics and, of course, reporting. Without the ability to produce concise, meaningful PPC reports, all of our work is for naught. Going from PPC campaign creation to bid, to clicks…

We’re back for another 2019 tech news roundup, and it seems like we’ve returned not a moment too soon, with current events coming at us fast and furious over the past few weeks. In this recurring series, we review the latest headlines in marketing and technology, and explore what these developments might mean for your…

What is Google Ads call tracking? Google Ads call tracking is a type of conversion tracking that shows you how many prospective customers called your business after seeing or clicking one of your PPC placements. How does Google Ads call tracking work? Google Ads call tracking has two main functions: Tracking calls that are made…

When it comes to generating revenue, your sales team is your company’s frontline force. Whether your main driver for lead conversion is a multi-channel campaign or cold calls to potential clients, savvy businesses understand that investing in training and professional development for their sales staff is one of the best ways to generate more leads…

Editor’s note: We’re going to be running a series of posts and personal essays in 2019, giving you an inside look at the people who create, design, support, and market CallRail. Today, we’re kicking things off with this story from UX Content Strategist Andrew Astleford, and how he made the leap from working in journalism…

We’re excited to introduce some recent enhancements to our reporting engine that will enable CallRail users to identify all received voicemails, which will help improve your overall reporting accuracy. With this enhancement, calls that route to your destination number’s voicemail system will be recognized in CallRail as a voicemail instead of an answered call. In…