by Dan Wakefield  Jan 15, 2020

Better attribution reporting with Google Analytics and CallRail

Approximately 342,000 billboards dot American roads and highways, according to Statista, with nearly 9,000 of those being video billboards that cycle through ads every several seconds. About 15% of Americans own cellular phones that aren’t smartphones, according to Pew Research Center. That means in a room of 20 people, three are likely using flip phones…

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by Melissa Garner  Jan 14, 2020

Points-based retainers vs. flat-rate pricing for your agency

Let’s talk about agency pricing. Value-based retainer pricing models are a hot topic in today’s agency world. The idea that you charge clients based on the value you provide rather than a flat rate has emerged as a remarkable step toward delivering outstanding, innovative results for your customers. From this concept, points-based retainers emerged. Point…

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by Tara Malone  Jan 13, 2020

The top 5 form builders and how to choose right one for you

Designing an effective contact form or lead generation form can make a huge impact on the number and quality of leads you attract. Still, designing an effective form for your company is no easy task. The good news is there are many form builders available to help you develop high-quality webforms. Form tools are by…

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by Zack Bedingfield  Jan 9, 2020

How to set up click-to-call in Google Ads

It’s essential for small business owners to regularly evaluate their marketing tactics so they can focus on the ones that will help them grow their businesses. If you’re a small business owner, then you’ve definitely heard of Google Ads. But do you know if you’re displaying the ads that are best for your business? Many…

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by Katherine Hosmer  Jan 8, 2020

CallRail 2020: New Year, New Global Navigation

Here at CallRail, we’re always building and iterating on our product to help businesses of all sizes understand their marketing campaigns and leads. As part of our growing product roadmap, we recently added a brand new navigation bar to your account. This global navigation is an important first step to building seamless user experiences for…

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by Karissa Austin  Jan 7, 2020

How platform bias and faulty integrations undermine your marketing tech stack

From social media to paid search, there’s no shortage of marketing technology on the market today. But do more platforms mean better measurement? Not necessarily. Our new Attribution Report found that 75 percent of marketers using four or more platforms say they spend too much time on reporting. For marketers using five or more platforms,…

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by Darren Shaw  Jan 7, 2020

How to use call tracking numbers in Google My Business

This is a guest post from Darren Shaw, the founder of Whitespark –– a local search software and services company. He has been working on the web for over 19 years and loves everything about local SEO. Darren leads research initiatives such as the annual Local Search Ranking Factors survey and the Local Search Ecosystem. He…

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by Maritza Henriquez  Jan 6, 2020

Better attribution reporting with Marketo and CallRail integration

For years, you’ve been able to easily track where people go on your site, and what makes them click a link or submit a form. But what about when the phone rings? How did they find you, and why did they call? Any data set that doesn’t answer these integral questions provides an incomplete picture…

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by Melissa Garner  Jan 2, 2020

Ultimate Guide To Google My Business: Optimizing Your Company’s GMB Profile

Many people don’t realize that small, local businesses have a major advantage when it comes to search engine optimization (SEO). Unlike big corporations or e-commerce sites that need to rank for the most competitive keywords nationally or even globally, small enterprises can focus on what they do best: reaching customers in their own backyard. To…

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by Jules Tompkins  Dec 30, 2019

8 call tracking metrics your agency should be monitoring for clients

One of the most important features of call tracking is its ability to illuminate offline marketing and customer activity. This is made possible by the wealth of data points that are accessible only when you’re using software that can generate call tracking metrics from each inbound call. These metrics can provide valuable insights to improve…

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by Dedra Mitchell  Dec 23, 2019

6 Ways to optimize your website to get more phone calls

Traffic to your business’s website is great — but if you can turn that traffic into a referral stream for inbound calls, that’s even better. Research shows that customers who make phone calls offer much more value to a business. In fact, six out of 10 prospects report wanting to jump straight to pricing discussions…

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by Melissa Garner  Dec 19, 2019

How agencies can manage client expectations

The modern marketing agency faces plenty of challenges when it comes to dealing with clients, building a positive reputation, and maintaining success. With some agencies, the challenges are winning. Consider these findings from HubSpot’s 2018 Marketing Agency Growth Report: 15 percent of responding agencies don’t customize their service offerings and don’t deliver services on time.…

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by Billy Watts  Dec 18, 2019

What is NAP Consistency?

NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all business listings, local directories, social media profiles, and websites. It is widely considered a search ranking factor for local SEO. Don’t forget about your homepage URL as well as this is the most important element to keep consistent.…

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by Katherine Hosmer  Dec 17, 2019

Prepping for a bigger and better CallRail with our new global navigation

Here at CallRail, we’re always building and iterating on our product to help businesses of all sizes understand their marketing campaigns and leads. As part of our growing product roadmap, we recently added a brand new navigation bar to your account. This global navigation is an important first step to building seamless user experiences for…

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by Melissa Garner  Dec 16, 2019

9 tips for creating an ironclad marketing agency scope of work

Most marketing agencies want to do right by their clients, delivering outstanding work on time, and reasonably going above and beyond as needed. However, any collaboration between agency and client runs the risk of miscommunication and misunderstanding. Expectations between the two parties may differ, and presumptions such as, “I thought you were responsible for that,”…

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by J.R. Rund  Dec 9, 2019

Three codes and the truth: Install CallRail JavaScript with Google Tag Manager

Let’s face it: building a website from the ground up is no walk in the park. Your site can be the determining factor that draws an undecided visitor off of the cyber streets when they need you to make their decision for them. “Are we eating Indian or Thai tonight?” Once they arrive, the decision…

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by Jay Hansborough  Dec 6, 2019

ADF for CallRail: Automatically create ADF files from your inbound phone calls

Auto-lead Data Format (ADF) has been the standard XML file format for capturing online sales leads in the automotive industry for the past 20 years. The format is used to record information from online car shoppers—including customer contact information and specifications for vehicles of interest—and transfer that information between the various software systems used for…

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by Jules Tompkins  Dec 4, 2019

5 marketing attribution pitfalls marketers must avoid

Marketing attribution has grown in complexity over the last decade-plus, thanks in part to an unprecedented proliferation of new advertising platforms and new content types. Getting attribution right is not just an onerous endeavor, but the no. 1 pain point facing today’s marketers –– more challenging than getting organizational buy-in, budget, audience insights, or proper…

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by Alex Membrillo  Nov 22, 2019

7 questions a healthcare provider should ask before hiring a marketing agency

This is a guest post from our friends at Cardinal Digital Marketing, an agency based out of Atlanta, Georgia. Alex Membrillo is the CEO of Cardinal, and is a published author — his latest book “The Anatomy of Medical Marketing” is an all-purpose guide for helping medical groups grow their practice and stay off life…

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by Karissa Austin  Nov 21, 2019

Lars Marketing streamlines client reporting with CallRail call tracking and form tracking

For Lars Marketing, data is everything. The Seattle-based search marketing agency works with small and medium sized businesses in a diverse range of industries — from printing to automotive maintenance — but the one thing all of their clients have in common is that they rely on accurate data to inform their business decisions.  In…

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by Stephanie Ohlemacher  Nov 20, 2019

How to create a marketing dashboard for executives

This is a guest post from our friends at Wonderist Agency in San Diego. Wonderist is a dental marketing agency focused on helping practices increase new patient numbers and implement cohesive dental marketing strategies. As an executive, having your finger on the pulse of your business’s marketing is imperative. Knowing how your customers are finding…

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by Tameka Hughes  Nov 20, 2019

What is customer success?

Customer success is the business methodology of ensuring customers achieve their desired outcomes while using your product or service. Customer Success is relationship-focused client management, that aligns client and vendor metrics and goals for mutually beneficial business outcomes.   The importance of managing customer success Customer success management transforms your customer relationship through strategic and…

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by Jules Tompkins  Nov 19, 2019

CallRail named to Deloitte Tech Fast 500 for fourth consecutive year

CallRail has been named to Deloitte’s Tech Fast 500 list for the fourth year in a row. We were one of 22 Georgia companies to make the list, which is comprised of the 500 fastest growing technology companies in North America, based on fiscal year revenue growth from 2015 to 2018. At no. 281 on the…

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by Karissa Austin  Nov 18, 2019

SearchLab delivers optimized campaigns, full-spectrum reporting with CallRail and WordStream

Chicago-based SEM agency SearchLab works with a variety of fast-growing clients. With clients across the country and just over two years in business, the group has already earned awards from Clutch (2018 and 2019) and was listed among the top digital agencies by Built in Chicago earlier this year.  Unlike most agencies, however, SearchLab operates…

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by Jay Hansborough  Nov 18, 2019

GCLID vs UTM: Understanding every click

URL tracking parameters, also known as tracking codes or tracking tags, are tools that record the origin of a click. When someone clicks on a link in one of your ads, emails, or other marketing efforts, these little snippets of computer language, which are attached to the ends of URLs, capture all sorts of valuable…

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