Making Call Attribution Part of Your Holistic Attribution Model

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on August 23, 2017
Graphs from Call Attribution

A recent poll from the Interactive Advertising Bureau shows that marketers have been making holistic attribution a priority in this year. A report from eMarketer indicates that leaders in digital marketing and media across industries are devoting time and effort into “better reporting, measurement and attribution, alongside many other customer-centric practices, such as cross-device audience…

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Introducing Responsive Routing: Intelligent Call Routing from CallRail

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on August 22, 2017

Where your inbound callers get routed significantly impacts how they convert to revenue. If you’re using CallRail’s Call Flow Builder, you can set up intelligent routing specific to your business that gets every caller to the right person, every time. The Call Flow Builder has always featured several customised call forwarding patterns  – simulcall, round…

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Check Out CallRail’s New Look and Feel

Posted by
on August 17, 2017
Customers use CallRail intuitive interface

A good user interface is simple and intuitive, all while making it easy for users to understand, focus on, and complete their work. We’ve been talking with and listening to you our customers, and we appreciate your feedback on how to improve the CallRail experience. Now, we’re putting it into action. In the coming weeks, we’re…

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UI Refresh Q&A with CallRail UX Lead Kara Kelly

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on August 17, 2017
Kara Kelly, UX Lead at CallRail

Big changes are brewing at CallRail! We’ll soon be releasing a refreshed, redesigned version of our interface. Of course, an overhaul of this size requires a lot of planning and forethought, which is where our squad of UX / UI (User Experience / User Interface) design experts comes in. We sat down with CallRail’s UX…

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15 Minutes to Improved AdWords Call Lead Engagement

Posted by
on August 14, 2017

J.P. VanderLinden is Director of Digital at EmberTribe, a growth marketing agency focused on measurable results through paid acquisition and CRO. Learn more at embertribe.com. You already know that  CallRail and AdWords go together like peanut butter and jelly, like milk and cookies, like macaroni and… you get the idea. But are you taking full…

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How to Utilize Whisper Messages in Your Campaigns

Posted by
on August 10, 2017
Marketer using whisper message

It’s hard to remember a time before caller-ID, a time where we didn’t have the power to screen our calls and decide when and if we were going to answer them, send them to voicemail, or hand the receiver to someone else in the room. Whisper messages are kind of like the caller-ID of marketing campaigns.…

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Mediabeast Shows How Keyword Spotting Can Save “Hundreds of Hours”

Posted by
on August 9, 2017

There’s plenty of aspirational talk these days on how small businesses can run lean, cost-effective operations, and MediaBeast walks the walk. A full-service digital marketing agency based out of Tampa, Florida, their small-but-mighty team serves a few dozen clients in industries ranging from home services and remodeling, to lawyers and used car dealers. “We operate…

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