How to Setup Google Analytics

Posted by
Melissa Garner
on December 14, 2017
analytics graph for attribution

Get Started with Google Analytics Any type of company–from a small business, a sprawling franchise system, or even a content focused site– must track the online metric associated with their digital presence. Google offers free resources like Google Analytic (GA) and Search Console to help businesses understand the metrics behind their marketing efforts and improve…

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How to use Facebook Custom Audiences with Call Insights

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on December 14, 2017

Pro Facebook marketers know that campaigns succeed or fail because of audience targeting. After all, advertising on any channel is all about hitting the right person with the right offer at the right time. Luckily, Facebook Custom Audiences help you define a clear audience for each of your Facebook ads, which ensures you aren’t wasting…

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Meet Team CallRail: David Schroeder, International Man of Philanthropy

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on December 13, 2017
Picture of Team CallRail

David Schroeder’s eyes light up behind his rectangular eyeglasses and he flashes a small grin as he begins rattling off the places in which he’s worked and traveled: “I’ve had the unique experiences of working in Brooklyn, Uganda, Cameroon, Mexico, Honduras, Dominican Republic, the Philippines, North Korea…” In my mind, I can hear the proverbial…

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How call recording can bring out the best in your sales team

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on December 11, 2017
lady instructs coworker

Whether your sales team works in B2B, B2C, or anywhere in between, it’s critical to make investments in your personnel. Your sales reps are just as essential a part of your day-to-day operations as engineers, marketers, and support agents. And as DePaul University reported in 2016, the average turnover cost for a sales rep is…

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What is Data-Driven Marketing?

Posted by
on December 7, 2017
Graphs from Call Attribution

What is Data-Driven Marketing? Data-driven marketing is the practice of leveraging a data set to push a marketing strategy for a product, place, or service. The data used for this kind of advertising can range from market research for identifying a target audience, to sales and customer interaction data. Advancements in marketing technology over the…

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Edit Caller Names for More Efficient Lead Handling

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on December 4, 2017

Whenever phone calls or text messages are made, there are typically two pieces of information that can be used to identify your new inbound lead: a phone number and a Caller ID Name (CNAM). Here at CallRail, we display both the phone number and the calling party’s name inside the Call Dashboard and Lead Center to…

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How to Track Offline Call Conversions

Posted by
Melissa Garner
on November 30, 2017

What are Offline Call Conversions? Offline call conversions are phone leads originating from any campaign that is not displayed online. These include billboards, print ads, direct mail, advertisements over the radio or television, and more.   Benefits of Offline Marketing Present day marketing often revolves around online marketing, whether it’s paid or organic. However, the…

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What is the CAN-SPAM Act?

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on November 28, 2017
email on a phone

What is the CAN-SPAM Act? The CAN-SPAM Act stands for Controlling the Assault of Non-Solicited Pornography And Marketing. Signed into law in the United States in late 2003, CAN-SPAM is the first such law to establish a nationwide set of standards for the sending of commercial email. Under CAN-SPAM, the FTC (Federal Trade Commission) is…

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What is Marketing Automation?

Posted by
Maritza Henriquez
on November 28, 2017
preparing business seo for voice search

What is Marketing Automation? Marketing automation is the software marketers use to communicate with their audiences, manage their databases, and extract valuable insight on the success of marketing efforts. It eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales. Why Do Marketers Use Automation? Email has historically been…

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