New Feature: Power Up Your Call Transcriptions with Keyword Spotting

Attribution: it’s what keeps the modern marketer up at night. It’s important to understand where your leads are coming from to understand the entire customer journey and all the influences that drive conversions through the funnel. And in today’s digital world, consumers are engaging with you across a myriad of inbound channels – whether phone calls, text…

Twitter chats are an easy way to network and build industry connections without the cost of a conference pass or even having to leave your desk. Additionally, they provide a platform for amplification and establishing authority in the industry, giving your company an edge in the thought leadership process. Twitter has 313 million monthly active…

Bad leads. The bane of any PPC marketer’s existence. You’re seeing conversions flow freely at a profitable rate and you think everything is great. All of a sudden – you receive an email from the client saying they’re getting a lot of phone calls, but they’re not the right kind of phone calls. Client number…

With a rapidly changing marketing technology landscape and new channels for communication emerging at a rising cadence, modern day marketers face increasing challenges to create campaigns that reach their audiences effectively.  In a recent study by Hubspot, marketers reported that inbound campaigns yield higher ROI than outbound efforts, but 41% of respondents couldn’t calculate that…

Legal and attorney advertising has relied on traditional media channels for a long time — think TV, radio, billboards, and YellowPages. But that’s all set to change within the next few years, with the field experiencing disruption after disruption as it transitions towards an increasingly digital-first marketing ecosystem. In today’s legal marketing world, digital channels…

What is Call Monitoring? Call monitoring is the process of listening to live or previously recorded calls in order to audit the performance of call representatives, improve sales or marketing efforts, score the call for leads, and/or develop sales or support strategies. Who Uses Call Monitoring? We’ve all probably heard the automated message when we’ve…

Marketing in the dental space is highly fragmented and specialized, especially when compared to other industries. There aren’t yet an industry-wide set of universal best practices for digital marketing in this arena, so many dentists have to take a piecemeal approach to advertising: They’ll hire one firm to handle their web design, another for direct…

Team CallRail had the awesome opportunity of attending this year’s Digital Summit Series in Atlanta. The two-day conference held multiple sessions on digital marketing strategy and best practices, boasting speakers from big names like Google, Facebook, and eBay. While several aspects of digital strategy were covered, one of the most prevalent topics was email marketing. Email marketing…

The internet is full of advice for modern marketers. Countless bloggers, agencies, and industry experts flood our social media feed and inboxes with the latest marketing tips like metrics we should be tracking, and trends we should take advantage of. So, as a marketer who wants to cut through the noise and make a meaningful…