Meet the New CallRail Mobile App

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on February 22, 2017

CallRail’s Mobile App is a great way for marketers to stay connected to their call activity on-the-go. Our latest version gives you even more control over your phone call conversations with a sleek new interface and the addition of the CallRail Dialer for outbound call tracking. New Interface for Accessibility On-the-Go The mobile app interface has…

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CallRail is going to LSA 2017

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on February 20, 2017

From February 27th – March 1st, Team CallRail will be attending LSA 2017! This dynamic local marketing event will feature workshops, case studies, and professional networking opportunities. Produced by Local Search Association, the event will be held at Loews Coronado Bay Resort in San Diego. Why is CallRail attending? We strive to empower data-driven marketers…

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Optimize Ad Spend with Integrated Call Data and Marin Software

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on February 16, 2017

Bid management software is a great tool for tracking and optimizing online marketing success. By setting specific rules about what results you’re looking for from  your advertising campaigns, Marin Software can automate your bidding for PPC campaigns, keywords, ad creative, and ad placement. With our new CallRail for Marin integration, you can now enhance the…

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CallRail is going to MozCon Local 2017

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on February 15, 2017

On February 27th and 28th, Team CallRail will be joining in-house, agency and consultant marketers for a dynamic local marketing and SEO conference, MozCon Local. The event will be held at the Hyatt at Olive 8, Seattle. So why are we going? We believe in empowering local marketers to create quality content and understand how…

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How to Allocate Your Marketing Budget

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on February 8, 2017

Building a marketing budget is one of a marketing leader’s most important–and often most daunting–responsibilities. The money in your marketing budget is finite and how you allocate each dollar can make the difference between a thriving marketing program and a failing one. According to Econsultancy, marketing budgets have been steadily rising since 2011. With more…

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What is Conversation Intelligence?

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on February 6, 2017

What is conversation intelligence? Conversation intelligence is often used to describe one’s aptitude for effective person-to-person communication. In marketing technology, conversation intelligence refers to insights on lead quality and call outcome gained through call analytics. Some forms of conversation intelligence include call recording, call transcriptions, and call scoring. All of these work in tandem to…

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What is a main line tracking number?

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on February 2, 2017

What is a main line tracking number? A main line tracking number is a phone number used with software to track, record, and analyze phone calls to a business’s main line. It is primarily used by location-based businesses but can be used with any business’s main line telephone number. Business phone numbers have traditionally been…

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CallRail is Sponsoring MarketingProfs’ Virtual Conference

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on January 31, 2017

MarketingProfs, the one-stop source for tools, training, strategies, and articles (and so much more) for marketing professionals is hosting an online digital conference, and CallRail is getting in on the virtual fun. We’ve always been strong proponents for the importance of call tracking for content marketing, and we’re excited to share it with (virtually) everyone.…

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CallRail is Going to Contact.io 2017

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on January 30, 2017

On February 6th and 7th, Team CallRail will be joining more than 500 marketers, entrepreneurs, and technology leaders for the premier call marketing conference, Contact.io, at Hilton Union Square, San Francisco. So why are we going? We share Contact.io’s belief that calls are the ultimate call to action. Here are some stats that drive that point home: We…

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