The CallRail-HubSpot Integration: Workflows for better lead nurturing

Hello, and welcome back to News You Can Use, CallRail’s regular roundup of the latest and most important headlines in technology, marketing, and the wider world of business. Keeping up with the news is integral for savvy businesses in any industry — by staying on top of the latest developments in your field, you’ll be…

Marketing agencies have to use a variety of tools and platforms to understand how well their efforts are working to help their clients reach their goals. Unfortunately, these platforms are often siloed and specialize in only one facet of the buyer’s journey, muddling the reality of true performance. But you can integrate CallRail with many…

CallRail’s powerful suite of conversation intelligence tools digs deep into every call so you don’t have to. These AI-powered features are capable of transcribing every call to your business, scoring those calls, and finding the keywords you care about most. This helps to inform how you craft marketing and advertising campaigns, how you write your…

As any small business owner can tell you, the fewer vendors and moving parts you have to deal with, the better. You already have to keep track of a budget, personnel, and a near-infinite array of smaller, day-to-day business decisions. Coordinating with an external vendor is one more headache that most businesses just don’t have…

This is a guest post from Darren Shaw, the founder of Whitespark –– a local search software and services company. He has been working on the web for over 19 years and loves everything about local SEO. Darren leads research initiatives such as the annual Local Search Ranking Factors survey and the Local Search Ecosystem. He…

Round Robin is a call tracking software feature dedicated to distributing incoming calls within a set group of numbers. An incoming call forwards to the correct phone number –– the next available agent, the best agent for the call, or the correct mailbox. How does Round Robin benefit marketers using call tracking? For sales and…

With the launch of Call Highlights last quarter, users have been able to gain a better understanding of the content of their calls, with no action needed. We’ve made some additional improvements to make this data more valuable for our users. Introducing the new Call Highlights report If you’re a Keyword Spotting master, you’re likely…

Where did “content is king” come from? If you guessed the marketing industry, you’ll be surprised to learn that the phrase was actually coined by Bill Gates in a 1996 essay about the Internet as a marketplace of ideas. It’s a common misattribution that reminds us to think critically about what this phrase actually means…

Call tracking may seem like an investment: plant a bunch of seeds (in the form of call tracking numbers), wait a while, then reap some fruit (in the form of ROI and insights). That is the case –– ROI and insights await. But they’re also available immediately. One CallRail feature that customers sometimes overlook is Lead…

Mia Vasser is the Culture Manager on our Talent & Culture Team at CallRail. She initially came to CallRail as an office assistant, and has since transitioned into spearheading CallRail’s efforts of building culture as we continue to grow. We sat down with her to talk about her most recent initiative: the Culture Ambassadors Board.…