Using Attribution Data For Agencies: Retain Clients, Earn New Ones, And Make More Money

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on August 14, 2018
origami boats

We’ve all heard the buzzwords “data-driven marketing” in just about every industry article, and every presentation at a marketing event. As tools for marketing attribution data and analytics have become more sophisticated and reliable, companies have come to depend on these numbers to perfect their campaigns, determine what is and isn’t driving leads, and figure…

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10 data presentation tips to prove value to your clients

Posted by
karissa austin photo
on August 14, 2018
woman points to laptop screen

You know the expression, “If a tree falls in the woods and no one is there to hear it, does it make a sound?” There’s an equivalent when it comes to data presentation: “If you put compelling data into a mediocre presentation, will your clients be convinced to keep you on retainer?” When digging through…

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What is HIPAA?

Posted by
Melissa Garner
on August 10, 2018
doctor holding stethoscope

HIPAA, which stands for the Health Insurance Portability and Accountability Act of 1996, is a US law which establishes privacy standards that protect patients’ medical records and other health information provided to health plans, doctors, hospitals and other health care providers. What is PHI? Protected Health Information (PHI) under HIPAA Privacy Rule provides federal protections…

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How to turn vanity metrics into actionable metrics

Posted by
karissa austin photo
on August 9, 2018
man looking at marketing analytics

Imagine you’re a fine art collector having framed work hung up on a wall in your home. You admire how beautiful your new abstract painting looks with your modern furniture — until the nails bend ever so slightly too much, and the entire frame comes crashing to the floor. Your art is damaged, there’s glass…

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Women in Tech: Whitney Bennett, Director of Talent and Culture

Posted by
on August 8, 2018
woman standing in field

In today’s rapidly-evolving career landscape, many of us can relate to taking a job in an industry completely unrelated to our college degree. Whitney Bennett can say she not only forged a career in a field different from her educational background, she navigated uncharted waters to build a thriving human resources department where none previously…

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What is Geo-Routing?

Posted by
Melissa Garner
on August 2, 2018
woman walking while holding smartphone

Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller. With geo-reouting, callers are automatically routed according to the area code provided through caller ID, by manually entering the zip code of where they are located. Benefits of Geo-routing for Franchises With more…

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