View Call Source Attribution with Calls by Source
CallRail’s Calls by Source attribution report makes it easy to see which advertisements or marketing channels influence a visitor’s decision to call. If you are using multiple online marketing channels to reach your customers, you can run a call attribution report to see every source and pageview that lead to a conversion — not just the first or last touchpoint.
A good example is the Visitor Timelines call attribution report, which goes even deeper to effectively analyze customer behavior. This keyword-level calls report tracks how visitors interact with your website before they contact your business — source calls can even be attributed to the exact page that prompted a visitor to call.
Easily compare call sources using different attribution models:
Use the Calls by Source report to help measure the effectiveness of your marketing and advertising campaigns. It’s a valuable way to capture and categorize multi-channel call attributions from specific channels or web pages. This not only helps determine the ROI and effectiveness of a particular campaign, but it also gives valuable insight to help shape future marketing efforts.
Our report allows you to view three different attribution models:
- First Touch Interaction – Shows you how the visitor first came to your site.
- Last Touch Interaction – Shows you the last channel a visitor to your site.
- All Interactions – Shows you all of the channels a visitor took to your site.
CallRail’s Calls by Source report allows you to see every call source and page view that lead to a conversion, not just the first or last touch point, allowing you to optimize campaigns with a complete view of what marketing channels are most effective.