Filter Calls for More Accurate Reporting
Our custom Integration Filters allow you to only report valid leads to outside systems, like Marketo and Google Analytics, by defining your own set standards for conversions.
The leads you want to send to your CRM may be different than those you need pushed to marketing automation tools or Google Adwords. You’ll be able to set reporting customizations at the integration level, by phone number, call type, duration or tag.
Focus Your Lead Generation on Valuable Calls
Filtering calls by duration, tag or type gives you the opportunity to only report productive conversations, conveniently through your company’s edit page. You’ll be able to only send calls to third-party analytics tools if the call meets your specified criteria. Control your call data, and customize your integrations to fit your needs.
All of your phone calls, including those that don’t meet the custom thresholds, will be available in the web dashboard and will also be reported via the webhooks and the API. Calls reported via the webhooks and the API include call length, type and tag data, so you can easily filter the calls in your own system.