Call tracking software can prove to be a valuable solution for marketers who are looking to get a better grasp on their audience behavior and actions in order to better optimize their overall PPC strategies.

In this eBook we will discuss:

  • What call tracking is
  • How call tracking can help improve your PPC strategy
  • How to optimize Google AdWords and Analytics with call tracking for enhanced PPC analysis and reporting
  • How call tracking can ultimately help improve your PPC ROI

We’ll also share the stories of some businesses that have seen outstanding results after adding call tracking to their pay per click strategy.