Phone call tracking allows you to track phone calls based on advertising campaigns, traffic source, and search keywords. Essentially, it gives you the ability to view phone calls as website pageviews so that you can tie it back to see how effective your campaigns, ad groups, and keywords are.

Most business owners don’t understand the value of phone call tracking until they implement it and see the results. Understanding your audience is one of the most important things in marketing, and thus, analytics tools like these should be highly utilized.

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