CallRail, the leading provider of call tracking and analytics software for data-driven marketers, announced today at the Unbounce CTA Conference that the company has joined the Unbounce Conversion Ecosystem. CallRail’s direct integration with Unbounce, the world’s fastest and most customizable landing page builder, connects phone calls and text message conversions to Unbounce.

“Our first priority is to help data-driven marketers optimize the performance of their marketing campaigns. This integration brings together the world’s fastest and most customizable landing page builder with the call tracking market share leader,” says Mark Sullivan, CallRail’s Director of Partnerships. “Many of our customers choose Unbounce for the same reasons they choose CallRail, simplicity and ease-of-use. Campaign creation and optimization has never been easier.”

Designed to provide data-driven marketers with the full picture of online and offline conversions driven by campaign landing pages, the CallRail Unbounce integration:

  • Enables Unbounce users to include calls-to-action like phone calls and SMS without losing valuable conversion data
  • Reports phone number and text message conversions back to Unbounce and associates the conversions with the landing page variant that drove them

CallRail’s call analytics capabilities bring exciting new conversion tracking opportunities to our customers, says Jeremy Wallace, Unbounce’s CMO. “This integration allows marketers to bridge the gap between their offline and online marketing efforts and opens up endless potential for driving users to additional conversion channels