One of the greatest challenges your company will face is growing sales and measuring the true ROI on sales’ efforts. Spending smart money on sales is an important key to sustained company growth.

Once your sales team does pick up the phone, how effective are they in moving a customer along the sales process? Telephony technology has improved at the small and medium business level, providing enterprise level integrations that were previously only available to larger companies.

CallRail, for example, maps call recording with online ad spend to optimize your dollars spent and provides access to these metrics inside your existing CRM, accounting or marketing automation platforms. This visibility provides your marketing team with the fullest possible picture of customer and lead generation data.