Choosing Your Call Tracking Company

If you’ve ever typed ‘call tracking’ into your search engine of choice, you’re probably already aware that there are several call tracking companies to choose from. It’s great to have options, but it can make the process of choosing the right company a little overwhelming. The truth is, you want a company that comes equipped to meet your business’s specific needs regardless of the company’s popularity or promises. There are many features that call tracking companies offer, but we’ve narrowed it down to six characteristics that should come standard if you want to have the optimal call tracking experience.

What You Should Look For

1. Reliability
Reliability is one of the most important factors you should think about when deciding what call tracking company to use. If or when something goes wrong, how quick is the company to fix it and will you lose any of your data in the meantime? CallRail uses reliable, trusted carriers that route millions of calls each day. We also have a secondary system on standby to route calls in the event of problems occurring with our primary system, allowing us to make sure your call data is always being tracked and that your calls are always connected.

2. Responsiveness
How long does it take the company to answer your questions and concerns? Our full-time dedicated support staff makes it easy to get quick responses and around the clock support on the phone or over email. We also have a Google Adwords Certified professional on staff to provide assistance on any Google Adwords related issues. When it comes to responsiveness, it should not only be reflected by the company, but by the customers themselves.

“I’ve had nothing but great experiences with CallRail. Not only is the product great, but the customer support is excellent! – Kristine, WebMechanix

3. Value
Value and cost are also extremely important when it comes to choosing a call tracking company. Does the company’s pricing seem reasonable for the features and services they offer? CallRail offers simple, affordable call tracking options. Our pricing is pay per use, so you don’t have to buy a big package that you won’t use and won’t need. All of our features come standard in each of our packages, so there is no additional cost for call recording or keyword level tracking, and you can add as many users and companies you want at no extra charge.

4. Integrations
Does the company allow you to sync with data and information you already have? CallRail allows you to integrate your call data to reporting systems you already use, allowing you to get deeper marketing insights while connecting with a wide range of marketing, sales and analytics software. CallRail integrates with Google Analytics, Google Adwords, KISSmetrics,, Mobile Push Notifications, and more than 200 services available on Zapier. CallRail also allows you to create your own custom integrations through API and Webhooks.

5. Depth of Inventory
CallRail lets you choose from numbers in hundreds of area codes in the United States and Canada. You can set up numbers instantly, as well as create unlimited user accounts, unlimited company accounts. You can use local numbers to establish a local presence or toll free numbers to make it easy and affordable for customers to reach you.

6. Documentation
Does the company provide the documentation you need to easily learn about product features and how to use them properly? The depth of our documentation library makes it easy for you to set up new features and quickly find answers to their questions through our screencast and step by step instructions.

The Bottom Line

You need a call tracking company that has the characteristics and features that allow you to understand why people call, allowing you to optimize your marketing campaigns and better use your marketing budget. CallRail gives you easy to use affordable call tracking backed by responsive support and a reliable system. Plus, we are always looking for ways to improve our services and better meet our client’s needs.