Time is arguably the most desired commodity in a world full of things that take up, well… time.  As data-driven marketers, your focus is probably split between meetings, delivering and measuring KPIs, and manually managing multiple marketing tools. There is, however, a respite to these daunting tasks: automation. Automation has given marketers the power to understand how their marketing channels are driving leads without having to turn all of the knobs themselves, saving time and ultimately making you a lean, mean marketing machine.

When it comes to call analytics, here at CallRail we’ve always wanted to save you time and get to the point. The point being, what drives the highest conversions and what makes a lead pick up the phone and ultimately convert into a customer. We’ve always shown you what makes your phone ring, but now we’ve made that process even sleeker – automating your call analytics experience with a suite of tools to make your marketing life easier.

CallRail’s call intelligence technology makes it easy to qualify phone leads, letting you focus on what’s really converting. Using duration reporting, machine learning, call metadata, and transcriptions, CallRail’s call intelligence takes the guesswork out of qualifying leads.

Call Flow Builder

Easily build call flows to route every call to the right person, every time with CallRail’s easy to use Call Flow Builder. You’ll have options to set up call flows including scheduling your calls to route based on day and time, menu options that will allow you to send calls to the right person based on the number the caller dials, and automated routing that works best for your business.

Conversion Reporting by Duration

Reporting calls by duration gives you the opportunity to only report productive conversations as conversions. Not only is this a great tool for your personal reports, but you’ll also be able to only report calls to third-party analytics tools if the call exceeds a certain length, such as 30 seconds, 1 minute, or 5 minutes. You can filter phone call conversions based on the length of the call by setting up minimum conversion requirements associated with each company in your account. Only phone calls that meet the conversion requirements will be reported to third-party analytics services (including Google Analytics, Kissmetrics, and Salesforce.com). 

Conversation Analytics

Spend less time manually scoring your calls and understand the quality of a call without even having to listen to a recording with CallRail’s Conversation Analytics.

  • Automatic Lead Classification: Automatic Lead Classification takes your call data to the next level. Users have the ability to choose the type of calls they want classified and keywords specific to their industry, allowing CallRail to automatically mark a call as a good lead upon its completion. Once the callers that have converted have been recognized, the Automated Lead Classification feature will populate them as a percentage of total callers in CallRail’s Lead Funnel Report. CallRail’s automatic lead classification works in real time, meaning you’ll know if a lead is good within minutes. You’ll also be able to view lead classification in your call alert emails, plus you’ll have the option to only send good leads to third-party integrations.
  • Call Transcriptions: Call Transcriptions gives you the ability to read your conversations from the call details page for calls made to a tracking phone number. Transcriptions are split up between caller and agent, so you know which text represents each person in the conversation. You can also be able to click on a specific part of the transcript to snap to that point in the recording and select specific criteria on which calls to transcribe.

With Call Intelligence from CallRail it’s easy to recognize high-quality sales leads, shorten your response time, and focus on what’s really converting.