On October 23, 2015 our Demand Generation Manager, Ashley Coleman and our Content Marketing Manager, Erica Hawkins will be pitching and (with your votes) presenting at B2BCamp Atlanta 2015.

B2B Camp is an unmatched experience with great networking, awesome content and a hip location. Atlanta has been leading the way in modernizing B2B business functions; Marketing, Sales Development, Sales and Customer Success with a perfect ingredient of top local talent, thriving startup community and established large enterprises which is why we are committed to continuing to provide a platform for the local B2B community to unite for one day to share their stories and learn from your peers.

This one-day adventure is sure to bring you some surprises and “nuggets” of knowledge that you will be able to put to use on Monday. The event’s “give before you take” philosophy will be seen throughout the experience:

  • Talented speakers (that you get to choose)
  • Inclusive group of people who are looking to connect and share their stories
  • A commitment to you to make sure this is worth your time (and money)

Ashley and Erica will be speaking on the topic, “Check Yourself, Before You Wreck Yourself: 3 Actionable Strategies to Improve Your Marketing Approach,” a presentation focused on the internal marketing struggle of finding balance between art and science – data and intuition:

How many of us have made marketing decisions based off of our ‘gut feeling’? Or even worse, been forced to execute a marketing program based off of someone else’s gut feeling? In this presentation, we discuss three things you can do differently to put yourself in a position to make informed, confident marketing decisions when executing, tracking, and evaluating campaigns.

The event takes place at ROAM Dunwoody, located at 1155 Mt Vernon Hwy NE, between 8am and 4pm. Purchase tickets, and learn more about the event and proposed sessions at b2bcamp.com.